Chimee nnaji - close to you

Experiencing Chimee's song and story, Marvin and MG felt it was essential to keep things authentic for the young artist. For his first video, we aimed to create a special yet simple experience, reflecting the essence of Chimee's journey—going out and sharing his music with people on the streets.

Despite its simplicity, the set was designed to capture the intimacy Chimee feels when busking. The international elements of the street lamp and crosswalk symbolize his broad appeal and global journey. The street light is especially fitting, as Chimee has been busking for the past year, pouring his heart and soul into every performance.

Though new to the music business, Chimee is no stranger to singing, it's been a lifelong passion. Now, it's time to bring everyone he's touched along with him on his musical journey. This journey, starting here, is simple, impactful, and true to his story of busking on the streets.

After being forced to leave Ukraine due to the political situation while he was studying, Chimee had to turn the page and move forward. The video captures this transition beautifully, showcasing the honesty and impact of his music. The team felt his passion throughout the shoot, creating a visual narrative that is both heartfelt and powerful.


Client: Kamé Entertainment
Production: TSG - The Smith Group

Director: Martin Gruja
Creative Director: Marvin A. Smith
DOP: Stephan Zeller
Edit: Martin Gruja
1st AC: Oliver Momani